Scaling Procedures
Issues and Applications
by Richard G. Netemeyer, William O. Bearden, Subhash Sharma
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- Author: Richard G. Netemeyer, William O. Bearden, Subhash Sharma
- Release date: March 12, 2003
- Publisher: Sage Publications, Inc
- Language: english
- Format: paperback, 224 pages
- ISBN: 9780761920274 (0761920277)
About The Book
Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.
Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.
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