International Business
A Managerial Perspective
by Ricky W. Griffin
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- Author: Ricky W. Griffin
- Release date: December 29, 2003
- ISBN: 9780131422636 (0131422634)
- Format: hardcover, 651 pages
- Publisher: Prentice Hall
- Language: english
About The Book
For undergraduate and graduate courses in international business and international management. (Hardback, Comprehensive) A survey of the discipline, this book breaks International Business into the various business functions. The appeal of this book tends to be with professors who have a stronger management perspective in International Business rather than an economic focus.
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