The Cultural Environment Of International Business
by Vern Terpstra, Kenneth David
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- Language: english
- Release date: August 1, 1991
- ISBN: 9780538800037 (0538800038)
- Author: Vern Terpstra, Kenneth David
- Format: paperback
- Publisher: Thomson South-Western
About The Book
This book provides comprehensive coverage of international business relationships, and goes further to explain how deeply these relationships are affected by cultural differences, such as religious beliefs, values, education, social strata and politics.
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